Qualify Customer
Find out if the prospect is a good fit to buy a solo ad
- Thanks for contacting me about solo ads, NAME. Is this your first time buying a solo ad or have you bought them before? (if they had bought solo ads before, ask them how they went, what was their worst experience, what was their best experience)
- What’s the offer you’d like to promote?
- Who’s your target audience for this offer?
- What’s more important to you? Speed of delivery or traffic quality?
- Do you have an email swipe/creative you prefer to use?
- What are you looking in a solo ad provider?
- What do you hate about solo ad providers?
Make an offer
Outline your offer clearly, in a sexy way, making them salivate all over their keyboard
NAME, here’s what I’ve got for you.
<<list your traffic packages from expensive to low cost>>
Since this is <<your first time | not your first time>> investing in a solo ad, I recommend starting with the <<small package | big package>>, because you want to get traction, but keep the risk down to a minimum.
Since this is your first time grabbing a campaign with me (hopefully, not your last!), I’d really like to make it special for you, NAME. So when you grab the <<package>>, here’s what I’m going to throw in for you:
- <<Bonus #1>>
- <<Bonus #2>>
- …
- …
- …
Sounds fair enough, NAME?
Ask for the money
Seal the deal
Perfect, Name. Please submit your order using this link: <<your paypal order form here | your wufoo form here>>
Once you’ve submitted, write back to me, so I can confirm and get the ball rolling for you.
Downsell
If they said “no” to your first offer, it doesn’t mean they don’t want to buy traffic. It means the offer isn’t perfect for them. Just make a different offer.
Name, seems like <<re-state your previous offer>> doesn’t excite you. I totally get that. Perhaps you’d like to start with a smaller click package? I can run <<amount of clicks>> for just <<price>> for you. Plus, I’ll <<re-state bonuses>> for free. Sounds fair enough?
Upsell more clicks (one-time)
When is the best time to sell your customer something else? Immediately after they bought the first thing!
Name, I’m starting to work on your order right away. Before I get busy, I was wondering, would you like to “supersize” your order with an additional <<amount>> clicks for just <<money>>? It brings your whole order down to just <<price per click>>, so you’re paying less for each click. Let me know your thoughts, Name
Upsell to a recurring click package
Create continuity income in your solo ad business
Name, I’m starting to work on your order right away. Before I get busy, I was wondering, would you like to grab <<amount>> clicks per month for just <<money>>/mo? I’m looking to fill up my pipeline with good clients every month and I’m willing to discount the clicks a bit to get it done. This way you get discounted traffic and I can focus my efforts on other stuff I got going on. Whaddaya think?
Cross-sell a service
Create additional income by selling something other than clicks
Name, I just wanted to throw this out there, tell me if you hate the idea…
I noticed that customers who generate the highest ROI on the solo ads they run with me nearly always <<describe a marketing component here such as accurate tracking, great landing page, quality email follow up, whatever the service you’d like to sell>>.
From what I’ve seen, <<component>> is pretty darn important to breakeven on your solo ad buys (not just with me, but in general) and even go into profits quickly.
Knowing that, I was thinking I would be doing you a disservice if I didn’t mention that, if you wish, I can <<describe service, either your own or someone else’s that you promote as an affiliate>> for you for just <<price>>.
If you hate the idea, just let me know, no hard feelings…
Cross-sell a marketing system.
Create additional income by promoting a high ticket marketing system and earn more from that, than from selling the clicks
Name, I just wanted to throw this out there, tell me if you hate the idea…
I noticed that customers who generate the highest ROI on the solo ads they run with me either have a really high converting front end funnel or a great high-ticket backend that pays a large commission.
From what I’ve seen, this is pretty darn important to breakeven on your solo ad buys (not just with me, but in general) and even go into profits quickly, because otherwise you’re stuck trying to recoup your ad spend for months. And that really slows you down.
Knowing that, I was thinking I would be doing you a disservice if I didn’t mention this hot new marketing system that’s converting like gangbusters for me and my clients right now: <<link to the system>>
If you hate the idea, just let me know, no hard feelings, but I think it’s worth your while to <<watch free training | attend free webinar | sign up>>, because the numbers are looking really good on this one.
Plus, consider this…
If you wanna join the system through my link here: <<link>>, I’ll throw in <<300 | 500 | 1000>> clicks for free. I don’t mind doing that, because I would really like to “win over” the hearts of my clients, and that means you!
What do you think, Name?
Ask for a testimonial before order
Use lack of social proof as means to get more of it
Name, look, I feel a bit awkward asking, and if you don’t like the idea, just let me know, but I’m hunting for testimonials, because I want the world to know I give good service and good traffic to my customers.
With that in mind, would you be willing to promise me to put together a testimonial for my services when I finish running your order? Obviously, only if you’re satisfied with the good work I do for you!
For your trouble, I’m happy to throw in extra <<amount>> clicks for free.
And if you’re willing to get on video (using either a free screen capture plugin like loom or using your smartphone or something), I’ll throw in <<2xamount>> clicks for free, because video testimonials are so much more powerful!
Again, please don’t take this the wrong way, I don’t mean to be pushy or anything, I’m just on a mission to get as many documented case studies as possible and sometimes that means ethically bribing customers! ?
If you hate the idea, just tell me. I promise to not give you a hard time about it.
Ask for a testimonial after order
Get more social proof from satisfied customers
Name, look, I feel a bit awkward asking, and if you don’t like the idea, just let me know, but I’m hunting for testimonials, because I want the world to know I give good service and good traffic to my customers.
With that in mind, knowing you’re a happy camper, I was wondering if you’d be willing to put together a testimonial for my services? Obviously, only if you’re satisfied with the good work I’ve done for you!
For your trouble, I’m happy to send you <<amount>> more clicks for free to the same URL.
And if you’re willing to get on video (using either a free screen capture plugin like loom or using your smartphone or something), I’ll send <<2xamount>> clicks for free, because video testimonials are so much more powerful!
Again, please don’t take this the wrong way, I don’t mean to be pushy or anything, I’m just on a mission to get as many documented case studies as possible and sometimes that means ethically bribing customers! ?
If you hate the idea, just tell me. I promise to not give you a hard time about it.
Ask for a referral
Birds of feather flock together. Get more business by referrals.
Name, since you seem to be happy with how the order went, I was wondering if you’re open to this idea. If not, just tell me “no, thanks” and I promise – no hard feelings on my part!
In a nutshell, I’ve learned the old saying “birds of feather flock together” is generally true, and since I enjoy working with you, I was wondering if you’d be happy to recommend me to a friend? I’ll make it worth your while with free clicks.
Here’s how it’ll work: <<describe terms of your referral program>>
